Business Case Book:
Scudder Funds






Scudder Funds http://funds.scudder.com is the first mutual funds company on the World Wide Web to offer each user a customized "Personal Page." Among the features:
  • Information on asset allocation, tuition, and retirement planning to users who fill out interactive worksheets.
  • A "Personal Page" which presents price information, updated daily, on funds investors are interested in following and offers easy navigation to other parts of the site.
  • Fund performance data from both Scudder and Lipper Analytical Services, Inc.
  • A news feature, which provides material on the Scudder Funds.
  • Guidance on global investing and developing strategies to help meet financial goals
  • Access to the Scudder investor relations department through e-mail.
  • Access to fund prospectuses and profiles with links between summary information found within the Profiles area of the site and details available in the Prospectus area
  • The ability to fill out new account forms on-line
  • The opportunity to order free software, including Scudder's Retirement Builder, and literature on funds.

Scudder has communicated with shareholders and other interested parties on Prodigy since 1988 and has participated since 1994 in GALT's Networth "financial marketplace" site on the Internet. In 1996, the firm made Scudder Funds information available on America Online. In June 1996, Scudder also hired Deborah C. Miles as a new vice president responsible for electronic marketing Deborah C. Miles, who joined the firm from L.L. Bean, Inc., where she helped launch that company's Web site.

     


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04 May, 1998