The Best of the Net will leave people excited--and perhaps a bit overwhelmed--by the incredible amount of business information now available online. From Mutual Funds Magazine (http://www.mfmag.com/) and Federal Express (http://www.ups.com) to CareerSite (http://www.careersite.com) and First Virtual Holdings (http://fv.com) and IOMA Business Page (http://www.ioma.com/ioma/), there seems to be a site for just about everyone in the business and industry. The reviews in the Business Atlas and its companion online source, Greatest Hits (http://www.greatesthits.com) help people avoid the clutter and find the clear, authoritative information they need--whether they work for a Fortune 500 corporation or a start-up enterprise.
Organizations ranging from Motorola and Wells Fargo, to Fidelity Investments and Miller Brewing have already embraced the Internet as a powerful medium for marketing products and services, building relationships with customers, and serving the needs of varied constituencies--from vendors and investors, to the media and community agencies. Now, it's time for business professionals to tune in -- if only to avoid getting tuned out. With thousands of commercial sites now on the Web -- and hundreds of new sites established each week --people find it's comforting to know they can turn to this guide to respond to business challenges and emerging trends.
This book is designed is for business professionals -- whether they have just moved onto the information superhighway; have online experience, but are eager to uncover new, practical management resources; or want to save time and energy in finding information on new marketing ideas or enhanced management techniques.
Unlike many other guides on the Internet, the Best of the Net won't go out of date anytime soon. Its practical reviews, which highlight site success factors such content, design, interactivity, navigation, access, and links, are updated regularly through a Greatest Hits (http://www.greatesthits.com/). Stop by Greatest Hits to learn about site updates as well as information on new Business Atlas sites.
